Dec 242010
 

Any filmmaker today will agree that capturing sound correctly is just as important as capturing the image itself. Sound can make or break a professional or amateur production, so making sure you know your way around a microphone can’t hurt. So let’s go over some basic ways to capture sound and take your video to the next level of awesomeness we all know it can be!

Dec 162010
 

CHANGE IS HAPPENING _ RAPIDLY!
Procter & Gamble (PG), whose sponsorship and production of daytime TV dramas helped coin the term “soap operas,” has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following its customers online with a big push on YouTube, Twitter and …Facebook.

“The digital media has pretty much exploded,” marketing chief Marc Pritchard said.

Dec 152010
 

BIG PAYBACK!
In today’s YouTube crazed society, video is more accessible and easier to create than ever. One 30-second video has the potential to create a customer for life, or — conversely — a hater that will plague you with negative comments and bad word-of-mouth. This is why small businesses must learn to properly ut…ilize videos to market their services on the web. These same videos can also be used in offline.