Good word-of-mouth marketers earn lots of fans, but the truly great ones are able to get them talking, sharing, tweeting, liking and promoting. This is where the tools, tactics and strategies come in.
There are an infinite number of ways to do this, but starting with a few fundamentals will give you a head start. What to do:
CHANGE IS HAPPENING _ RAPIDLY!
Procter & Gamble (PG), whose sponsorship and production of daytime TV dramas helped coin the term “soap operas,” has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following its customers online with a big push on YouTube, Twitter and …Facebook.
“The digital media has pretty much exploded,” marketing chief Marc Pritchard said.