Good word-of-mouth marketers earn lots of fans, but the truly great ones are able to get them talking, sharing, tweeting, liking and promoting. This is where the tools, tactics and strategies come in.
There are an infinite number of ways to do this, but starting with a few fundamentals will give you a head start. What to do:
Social media certainly has its benefits for those who love dining and drinking. From free drinks for Foursquare( ) checkins, to Twitter( ) notifications about happy hours, to Facebook( ) messages about free food, there’s always something tasty happening online.
For Restaurants, Social Media Is About More Than Just Marketing
Facebook was not only the most searched item of the year, but it passed Google as America’s most-visited website in 2010, according to a new report from Experian Hitwise.
For the second year in a row, “facebook” was the top search term among U.S. Internet users. The search term accounted for 2.11% of all searches, according to Hitwise. Even more impressive is the fact that three other variations of Facebook made it into the top 10: “facebook login” at #2, “facebook.com” at #6 and “www.facebook.com” at #9. Combined, they accounted for 3.48% of all searches, a 207% increase from Facebook’s position last year.
Just when you thought you had mastered your Facebook account, the company redesigned profile layouts, giving you a lot to think about in terms of what you want to showcase and share with others.
If you’re wondering how to make the most of these changes — and how to modify sections to have a little more control over what is displayed — here are some ways to put your best features forward.
If you’ve already made progress on customizing your Facebook( ) profile for the new layout, let us know about it in the comments.
Webinar Center provides you with free on-demand tutorials about Facebook Ads and Facebook business solutions. Each tutorial lasts between 15-20 minutes.
Here are my five predictions about how small businesses will continue to adapt to changing technologies as we move into the new year.
When you’re planning a vacation, you can’t control the weather or flight schedules, but luckily you do have a say in where you stay, where you eat and the activities you do. Facebook has partnered with TripAdvisor to help you tap your friends’ travel experiences and plan the perfect trip.
