Jan 062011
 

You probably talk yourself into a negative state of mind just by the words you choose. How often do you tell someone, “I have to do this, this and the other thing, and then I’ve got to remember to go to do the other thing.”?

Click here for 1 minute Mp3 audio: Choice

Jan 062011
 

When do we let our nerves get the best of us? ; when we think about a big result instead of all the tiny steps required to achieve the desired outcome; when we think of what might go wrong instead of what might go right; and when we think how our efforts might be perceived by others rather than just enjoying the act of doing it.

Click here for 1 minute Mp3 audio: When nerves

Jan 052011
 

Good word-of-mouth marketers earn lots of fans, but the truly great ones are able to get them talking, sharing, tweeting, liking and promoting. This is where the tools, tactics and strategies come in.

There are an infinite number of ways to do this, but starting with a few fundamentals will give you a head start. What to do:

How to motivate your talkers to share

Dec 302010
 

Facebook was not only the most searched item of the year, but it passed Google as America’s most-visited website in 2010, according to a new report from Experian Hitwise.

For the second year in a row, “facebook” was the top search term among U.S. Internet users. The search term accounted for 2.11% of all searches, according to Hitwise. Even more impressive is the fact that three other variations of Facebook made it into the top 10: “facebook login” at #2, “facebook.com” at #6 and “www.facebook.com” at #9. Combined, they accounted for 3.48% of all searches, a 207% increase from Facebook’s position last year.

2010